About Via L*Arte
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Via ​L*Arte is an independent entity uniting an international community of contemporary art enthusiasts. In Italian, "via" means “street,” but also “through,” symbolizing a mode of travel or journey.
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Via L*Arte is a direction.
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Via L*Arte is a dialogue between art and its environment.
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Via L*Arte embodies the experience of discovery through art and thanks to art.
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What We Do
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We curate exhibitions for private institutions, groups, and foundations.
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We pave the way for art enthusiasts eager to discover private collections, artist's studios, gallery showrooms, or for those simply curious about experiencing art in a unique and tailored way.
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About Maddalena
Maddalena Pelù is an art historian and conservator of cultural heritage, specialized in contemporary art.
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She made her mark at Galleria Continua, a leading international art gallery. Starting as a junior specialist, her dedication after 8 years saw her rise to the position of head of international development in a few years.
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Maddalena organized exhibitions worldwide and became a staple at renowned art fairs, establishing strong ties with institutions, artists, and private collectors.
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In 2021, she played a pivotal role in inaugurating Galleria Continua's Parisian headquarters and subsequently accepted the Curator position for a prestigious Italian family holding.
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Today, Maddalena works as an independent curator. She shares her expertise with private collectors, helping them navigate and engage meaningfully with the world of contemporary art and culture from her bases in Paris, Milan, and Florence.